Shree IVF Clinic
Dr Jay Mehta — Mumbai
Surgical documentation and clinic diaries: endometriosis procedures, IVF explainers and day-in-the-life films made to leave a patient informed rather than frightened.
Intro
I direct healthcare and brand films. By day I am creative head and video production manager at a healthcare marketing agency, which is a long way of saying I make complicated medical things feel simple and human.
Listening
A surgeon, a patient and a marketing team rarely want the same film. The first job is to sit with all three long enough to hear what the story actually is.
Focus
Figuring out what a piece of footage is for, and then being ruthless about everything that isn't that.
Craft
Operating theatres do not do second takes. Neither do weddings. The craft is being ready enough that the one take you get is the one you needed.
Validation
- 3M
- Total subscribers
- ₹1 Cr+
- Earned through the content
The hardest brief in the world is "explain this treatment in thirty seconds without scaring anyone." You only know if it worked by watching someone watch it.
Healthcare films
Dr Supriya Puranik
IVF & Gynaecology — Pune
Patient stories and episodic clinic documentary, including a treatment journey that begins in Cameroon and ends in an Indian operating theatre.
Lokmanya Hospitals
Dr Narendra Vaidya — Orthopaedics
A craft film on knee replacement surgery, built around the surgeon's hands and the decisions behind them.
Medical shoot reels
Short-form for clinics and practitioners
Vertical cuts built for the feed: the same clinical material paced for a viewer who is scrolling, not sitting down.
Food series
Brand films for local kitchens
A running series on Bhiwandi's food: malpua, seekh, kichda and the people who have been making them the same way for decades.
Other work
Short films, weddings and cinematic reels — the work that taught me performance, pressure and range.
- Short films & documentariesDirecting performance and structure, not a brief. 12 films
- Wedding filmsLive, unrepeatable, high-pressure. Nothing goes wrong on a corporate set that hasn't already gone wrong at a wedding. 9 films
- Cinematic reelsRange and visual energy — the city, shot for the feed. 7 films
I create films that bring stories, brands, and people to life
- 3 yrsCreative head, healthcare marketing
- 150Campaigns built for healthcare clients
- 3MTotal subscribers
- ₹1 Cr+Earned through the content
- OpenTo good projects and the right conversation
With a strong foundation in healthcare storytelling and three years of experience as a Creative Head at a healthcare marketing agency, I have spent my career crafting meaningful visual narratives for doctors, hospitals, healthcare brands, and many other brands.
My work spans across healthcare documentaries, patient stories, brand films, commercials, short films, and music videos — combining cinematic storytelling with strategic thinking to create content that connects emotionally and communicates with purpose.
From capturing a patient's journey to building a brand's identity through film, I believe every story deserves to be told with honesty, creativity, and impact.
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